Facebook is a social networking site that allows you to build a personal page and add people as friends. Those individuals will get updates on you and what is happening in your life. This can also work for professional businesses. Now many businesses are joining Facebook for one very important feature – fan pages.

Fan pages are not like the normal profile pages Facebook offers for those who sign up for personal reasons. Personal pages are often locked so no one but the people you invite as friends can see it. Fan pages are quite the opposite. They are open to the public to see, which means it’s the perfect way for a business to get exposure.

Fan pages also have a spot where you can post links to your website. This is key to promoting your sites. There is also a very valuable tool that can be used to send updates to your prospects who have signed up to your fan page. You can send these updates whenever you want. This is an awesome way to build a clientele.

Another great aspect of having a fan page is whenever a person joins your page it is published in their news feed, alerting all of their friends on their profile. This is marketing at its best. You didn’t have to do a thing- it takes care of itself.

Perhaps the best reason to create a fan page is the fact it is free. It doesn’t take long to set up a page and once you do, it almost markets itself, Just be sure to keep your page up to date with current information to keep your fans happy. Start using Facebook to build your list today.

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Twitter is 140 characters of micro blogging goodness, which just so happens to be a perfect resource for Internet marketers who are on a shoestring budget in these shaky economic times. Twitter is like a little fury friend who is always happy to see you at the end of a hard day. Fortunately, Twitter’s upkeep costs way less than any pet and does a far better job with helping Internet marketers on a shoestring budget.

Here are 5 ways Twitter can be help stretch your marketing budget.

1. Sit – Get comfortable with Twitter, start talking with people, respond to their questions and share some of your knowledge. Let them know you are a real person who knows your niche inside and out.

2. Stay – Twitter will hang on to any messages or comments you get while you are away. No need to worry, when you get back, just check to see what you missed, if it was something important, get back with that person right away, if not, just respond and they will see it when they return.

3. Rollover – ReTweets (RT) are common occurrences in Twitterland, say something worthwhile and your message will spread like wild fire.

4. Fetch – People who you add or who find you through other members are likely to check out your profile. If they see something they like, chances are they will contact you, so be sure to list your contact info or at least a link to your website where they can get in touch with you.

5. Shake – Seal the deal. Once you have interaction, introduce your service and how it can help those around you.

The biggest tip is to be yourself, otherwise you will be considered a spammer and your marketing efforts will be squelched. Interact first, then introduce. In fact, try not introducing your product for a month. After all, you wouldn’t want to automatically lose access to nearly 4 million people in one fell swoop, would you?

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Here is a cool free Twitter tool that allows you to set up alerts based on keywords.  So what does this mean to you?

How about setting up an alert for anyone who is tweeting about the city you live in.

Set up an alert for anyone talking about buying a home in the area you are marketing in.

Set up an alert for anone talking about selling a home in the are you are marketing in.

Those are just a couple of ideas to get you started.

Go check it out, you have nothing to lose it is free!

http://tweetbeep.com

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